[unable to retrieve full-text content]There's nothing new about a marketing or ad campaign ?going viral.? Back in the 1930s and 1940s, a woman named Josephine Mentzer built a beauty empire through viral tactics. You know her as Est?e Lauder. As a peddler ...
Source: http://www.businessmanagementdaily.com/31517/the-art-of-the-sale-then-and-now
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