Gain a competitive advantage by keeping things simple.
That?s the lesson of Mohawk Industries CEO Jeff Lorberbaum, who starts with plain speaking, without buzzwords or complicated jargon.
When asked why his carpet mill entered the carpet-padding business, Lorberbaum says, ?We needed to fill up the darn trucks and cover part of the overhead.?
He also recognizes simple truths in sales. ?In our business,? he says, ?the consumer doesn?t just say, ?I like this. Give it to me.? There?s a salesperson in between who controls the choices. These salespeople don?t want any problems, so they promote the products that they have the least problems with.?
Finally, Lorberbaum believes in simple answers.
?Most people get confused with the complexities,? he says. ?They are encumbered by stuff that won?t let them move forward. I start with a blank sheet of paper, write down what I?d like the process to look like, and create the ?perfect? solution.? Then he sees how close he can get?maybe 70%, ?and that?s a dramatic improvement. Oversimplify it.?
? Adapted from Hit the Ground Running: A Manual for New Leaders, Jason Jennings, Portfolio.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/30517/mohawk-ceo-keeps-the-answers-simple "
attwireless taylor swift zac efron the scream stephen colbert new madrid fault rihanna and chris brown affirmative action
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.